Brian Shulman of Birmingham, Alabama is no stranger to success. After playing collegiate and professional football, he rocketed to the top as a sales executive. Using various techniques, Brian Shulman was able to find accomplish a strong reputation in sales at companies such as Baxter Healthcare, Enterprise Systems Inc. and Eclipsys Corporation. A part of his achievements included learning how to develop as a sales executive, receive, and implement sales training.
As a sales executive, a part of your job is training others how to find their own niche in sales. Here’s a look at three things that is key to effective sales training:
1. Talk About Your Successes and Failures
A great way to train an up and coming executive is by giving them real-life scenarios. Sharing your greatest successes and your biggest defeats will help your new team put things into a perspective.
2. Give Constructive Criticism
The best way to teach your new sales team is to let them experience what is and isn’t working. Giving them feedback that will help them grow and help you become an effective leader.
3. Invest in E-Learning
The internet is filled with e-learning classes and real-life modules to help your sales team. Investing in e-learning classes will give your team an opportunity to learn the legalistic side of things without taking away the ability to have hands-on experiences.
The True Art of Sales Training: Less is More
Overtraining a new sales team will surely set them up for failure—it does nothing more than cause anxiety and make your team begin to second guess themselves. As Brian Shulman of Birmingham, Alabama learned, utilizing a micro-learning and real-experience approach will help your team get their bearings in in the sales department. And more importantly, shows that you’re an effective leader.
As a sales executive, a part of your job is training others how to find their own niche in sales. Here’s a look at three things that is key to effective sales training:
1. Talk About Your Successes and Failures
A great way to train an up and coming executive is by giving them real-life scenarios. Sharing your greatest successes and your biggest defeats will help your new team put things into a perspective.
2. Give Constructive Criticism
The best way to teach your new sales team is to let them experience what is and isn’t working. Giving them feedback that will help them grow and help you become an effective leader.
3. Invest in E-Learning
The internet is filled with e-learning classes and real-life modules to help your sales team. Investing in e-learning classes will give your team an opportunity to learn the legalistic side of things without taking away the ability to have hands-on experiences.
The True Art of Sales Training: Less is More
Overtraining a new sales team will surely set them up for failure—it does nothing more than cause anxiety and make your team begin to second guess themselves. As Brian Shulman of Birmingham, Alabama learned, utilizing a micro-learning and real-experience approach will help your team get their bearings in in the sales department. And more importantly, shows that you’re an effective leader.